Car Commercials...

Weather: Look At Picture! (Temp inside the Transportation Van)
Job: Mercury Milan ( Nice Car... but still a Ford)
Shoot: 14 Hours

Most car commercials are very slow unless you have chase scenes or stunts, otherwise it's a whole lot of waiting for the sun and or lighting to be just right!


I guess Ford thinks Latinos really love their Mercury line, see their commercials on spanish Tv all the time! It's Toyotas and Fords always on Spanish TV. Yet I don't know any Latino that owns a Mercury...

How do you shoot a inside a car? Cut out the roof!


Loosing Sunlight! Bring out the BIG LIGHTS!



Takes forever to light a car especially when you're outside and the car happens to be black. Took a long time to get rid of all the nasty reflexions and lighting it so that it looks beautiful without getting the crew or camera in the reflexion.